Digitalization has transformed the way of doing business towards a more competitive environment where everything is available at the touch of your finger. Digital marketing has emerged as the biggest tool for businesses and services providers to reach out to wider audiences. And the need for digital marketing is even more crucial in the current scenario where the whole world is combating the COVID 19 pandemic. One of the Pioneer and Evergreen tools of digital marketing is ‘Email Marketing.
There was a time when emails were believed to be for professionals and businesses only. But the scene is now changed, and email services have also evolved with time. Therefore, Email Marketing can be a good medium to market your products/services digitally. You might also receive so many promotional emails but you don’t read them all. Why?
For email marketing to be successful, you have to build a database of existing and potential clients and subscribers who want to hear from you. This, of course, won’t happen overnight. You have to keep patience and continue to work on learning the art of creating highly responsive emails. So, ‘Email Marketing’ is a fruitful tool because the user is too busy to visit the website frequently but reads his email daily.
Emails are old-school but ‘Email Marketing’ has evolved in the past few years and it’s not everyone’s cup of tea. It needs creative and professional techniques to catch more clients and convert leads into customers with flying colors. If you’re a beginner and desire to learn some working hacks to fetch maximum traffic, you’re on the right page.
Everything else will fail unless your content is unique, short, approachable, relatable, and organized well. There are hundreds of emails dropped into your inbox but you read a few. Why is it so? Because not all can grab your attention.
A survey says that it takes less than 20 seconds for an email reader to choose to open or delete the email. You have to come up with email content that is unique, value-driven, and sounds creative to the readers. Your content should be 10 times better than typical so-called marketing emails. Besides creativeness, your content should be informative and in-depth yet short. The length of the content also matters. It should be neither too small nor too long. At the end of the day, Content is Always the King!
This is very significant. You may find as many templates as you want to write effective emails but not all are responsive enough. Choose a template that goes perfectly with your idea of business. Even a basic template may give you a canvas to pour your creativity and mold it the way you want it.
The design of your email must be unique, eye-catching, organized, and user-friendly. Your email design must be something that conveys all the necessary information on the face of it. Once you have finalized the design and layout, save it for all future emails. However, there is always room for modification and changes.
You may find many automation tools also for generating emails. We’d recommend ‘Sendinblue’ which is simple, customizable, and has pocket-friendly plans to do the job for you while you can target actual sales and business. You can learn more interesting information about this topic on this site. Creating emails is super easy with Sendinblue. It has pre-designed templates to offer you and an ability to engage more audiences.
Long stories do not work. We’re living in an era where even social media stories are not more than 30 seconds long. So, email content must also be short but complete. The arrangement of content should be in the order of importance. Use formatting tools like bullet points, headings, subheadings, etc. to help readers quickly go through it. Hyper-linking those words/phrases is mandatory and requires more information.
Never forget to add the ‘Call to Action’ button. This instigates the reader to go further. And it creates high chances to gain an enduring customer/client. CTA must be added keeping in mind the target audience. It should be so stimulating that readers can’t stop themselves from hitting and taking the action they want.
CTA must be a short action verb of a letter or two. Say Follow, Register, Subscribe, Buy Now, Order Now, Visit, etc. The placement of the CTA button must be done wisely. It must be visible to the readers and shouldn’t promise anything that you won’t offer. So, it is very important to set the expectations of readers right from the scratch.
Also, add other ways to get in touch with you, like your Instagram handle, or Facebook page, or website address. This will help you in redirecting traffic in the future.
A brand has something always unique and different that makes it stand out among others. While creating an email for your potential buyers/clients/customers, add your business logo, name, or trademark so that people can identify by brand assets themselves. This helps to create a trust factor among readers. Not just that, focus on minute things as well like colors of the brands, theme, designs, etc. This adds to your credibility. Plus, if you are sending images or videos, make sure to invest it in the right because high-quality videos and images are very impressive.
Choose the fonts that are usually used by your brand on other platforms. This brings brand uniformity and readers can confirm email from you. An email would be useless if it won’t be able to convey the intended message. So, select the most stylish font that can be equally legible. You may also add other font formatting ideas like using background colors to distinguish noticeable text in your email from readers point of view.
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