Ecommerce has become an excellent means to make purchases and learn more about the brand’s products or services. In addition, online commerce in our country has not stopped improving its figures year after year, highlighting the importance of knowing the evolution of ecommerce.
Advantages and benefits of ecommerce for SMEs: There has been a constant renewal and digital transformation of companies in recent years. The number of customers who bet on online purchases is increasing, and it is a global market in which any company that can fit into their sales plans should decide to implement their online store. If you don’t know why you should make this decision, learn about some of the benefits of ecommerce for SMEs, and don’t miss out on this opportunity to expand the market and customers of the digital age.
No geographical limit: One of the main advantages for companies with an online store. It uses the entire width and length of the network to achieve sales. Each country’s tax regulations must be considered since this may involve costs or bureaucracy for the client and must be informed. Ecommerce aims to reach the global market. The internationalization and progress of logistics worldwide have given a solution to the fact that you can buy a physical product from another part of the planet and receive it in a few days at your home.
Open 24 hours a day In ecommerce, unlike physical stores, it does not have any time restrictions for its regular operation. Sales are active during all hours and every day of the year. It represents a considerable increase in sales compared to the physical store format.
More comfortable for the customer, some users do not have enough time to make their purchases during business hours so that they can do it without any concern or time limit. Knowing that they would receive their product in the next few days without going to any physical establishment.
Payment Flexibility In e-commerce, it is allowed to unify many of the available payment methods. In this way, payment is facilitated by all digital and traditional means since cash payments can also be made on a cash-on-delivery basis. There are already new forms of payment that have been very well received in online purchases, such as payment with cryptocurrencies or deferring payment until days after receipt, testing, and product conformity.
With more catalogs, the number of products that can be offered to customers is superior to sales systems in physical establishments. The virtual format does not understand linear spaces and corridors. Therefore, the product offer can become unlimited.
Lower costs, unlike a physical site, are considerably lower. Since the costs associated with customer service of store personnel, supplies, or commercial premises; are much smaller. The commercial attention of the physical site has left aside information online for the purchase in that channel or the purchase decision in the local area already being informed. They are this last element of a lower cost for the company and more influential.
Customer loyalty thanks to ecommerce, it is much easier to keep customers online and to be able to offer them an experience to make more purchases again. Having all the customer information better documented than in physical stores provides the possibility of always being in contact with the customer, sending useful and valuable information so as not to lose ourselves as a trusted brand.
Do you need e-commerce? Electronic commerce is an excellent opportunity for SMEs to make themselves known and expand. The European average of online buyers is 69%, increasing in age ranges from 20 to 30 years to almost 90%. It is a growing and continuously renewed market for adaptation to social changes. As seen throughout this post on the benefits of ecommerce for SMEs, this resource will allow us to optimize for higher sales and digital recognition.
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