Today, most people have a mobile phone. Therefore, one of the main strategies is the creation of mass SMS (SMS marketing) to send to users. It consists of sending messages to clients using a database that has previously accepted their reception. Thanks to the straightforward, direct, and personalized nature of the SMS platform, this strategy has an excellent efficiency and conversion rate.
Including the sending of mass messages are one of the channels with the highest opening rate (up to 98%) and promote customer loyalty, increased sales, and improved brand image. In addition, it has other advantages:
Due to the importance of mass SMS, it is convenient to know how to use them correctly. The steps to build a successful SMS campaign:
The first thing to organize a good campaign is to have a database, so it must be up to date, have the consent of the recipients to avoid problems, and be well-segmented to send a message according to age.
It is convenient to have a good segmentation of contacts to achieve better results. Similarly, it allows you to send more precise messages, send promotions to interested customers, etc.
You have to be clear about what you want to transmit and who you want to reach. For this reason, it is convenient to create a good copy, which can be achieved through tools on the internet, by resorting to a professional copywriter, or by taking as reference SMS that we have received as consumers.
It is another important element. It must include a hyperlink that will lead to the destination page, and it must be attractive but not too long so as not to waste characters (if it is long, the link will have to be shortened).
It is a page designed and adapted to mobile phones where all the necessary information must be included. You have to configure the website to make it attractive and with helpful, dynamic, and mobile-friendly information.
Once the campaign is created, you have to measure the success it will have, and we can do it with analytics. You can make statistics of the clicks made by the user and collect information such as language, location, type of device, etc. Likewise, user behavior or visits to the website can be analyzed.
If you already have a marketing strategy with valuable tools such as email marketing, social networks, etc. Bulk SMS can be added as another method to reach customers. Organizing a massive SMS campaign has many advantages. Still, for it to be successful, it must have a series of essential elements such as a good database, a message that reaches people, and perform correct segmentation, among others. Thanks to its opening rate, it is undoubtedly one of the best tools in marketing.
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