Instagram is a platform that offers more and more possibilities, especially for businesses. If you have not yet taken the plunge for your business, know that this social network can be very effective in retaining your customers or convincing new prospects.
To reach your goals on Instagram, you must know how to use it to benefit from its full potential. Here we give you all the keys to successfully get the most out of advertising on this network for your business.
In recent years, Instagram has become an essential social network. Although newer than Facebook and having fewer users, its success continues to increase. Thanks to its popularity, the application has become a network not to be neglected in its communication strategy.
The square photo platform has only reinvented itself since its creation in 2010 to continue to attract an increasing number of users. Today, many tools allow this social media to adapt to the expectations of everyone, even businesses.
What we call advertising on Instagram is paying for your ads to be sponsored and thus reach a wider audience. The objectives can be multiple: increase your visibility, present your new products, increase traffic to your website.
If you are still not convinced, know that advertising on Instagram generates a very good ROI (return on investment). Let the numbers seduce you: a study conducted by Instagram shows that 60% of users admit to having discovered a product or service via the platform.
First of all, know that it is not necessary to have an Instagram account in the name of your company to publish sponsored content on the platform. However, you will still need to have a Facebook account.
The first step will be to choose where your advertisement will appear, i.e. in stories or the newsfeed. If you decide to make your content appear in the news feed, you will then have to choose between different formats: one or more photos, a carousel, a slideshow, a video … In the story, it’s simpler, you do have the choice between photos and video.
The second step is to create your campaign. Choice of marketing objective, choice of budget, choice of date and duration of the broadcast, and finally the choice of audience, the tool supports you in all these stages. Because Instagram is owned by Facebook, the tools are similar. If you are already a fan of Facebook advertising, you will not be disoriented.
Like most other networks that offer the possibility of paying to advertise, Instagram allows you to choose your target fairly precisely using criteria such as age, location, gender, or interests.
Many formats are available allowing you certain freedom in the establishment of your campaign. Whether in a photo or video format, Instagram offers a wide choice of personalization when creating an advertisement, allowing you to express your creativity and originality.
The cost of a campaign varies. The advantage of this solution is that it allows you to choose your investment and leaves you certain flexibility in terms of budget. The amount is determined according to the Cost Per Click (CPC). The CPC is determined based on several criteria, such as the country, the target age, the time of year, or the location of the advertisement on the platform.
To be an advertising ace, a few simple practices will allow your advertising to be more credible and effective.
First of all, Instagram is a network based on the visual, and therefore, the use of images. Avoid large amounts of text. Choose talking pictures or videos. You can use a few sentences to accompany and complete the visual, but be careful to be reasonable.
As mentioned above, you do not have to have an Instagram account to publish advertising. However, we recommend that you create a professional profile for your business. So when users cross your post, they can directly click on your avatar to visit your Instagram profile and find out more about you. Like this, they will not have to go and find you on another platform.
Once your professional account is created, take care of it. Post harmonious and sought-after content that will highlight your brand, your products, and your achievements. This step is important because your advertising will directly redirect users to your content.
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