marketing

What Is Market Research And How To Apply It In 7 Steps?

Market research is an essential marketing tool since it allows us to understand better the public we are targeting and…

4 days ago

ROI Vs. ROAS Which Is the Better Metric for Digital Advertisers?

Digital advertisements are one of the main ways that companies reach their clients. Before launching a new advertisement campaign, you…

2 weeks ago

4 Things to Consider Before Choosing an Affiliate Marketing Program

The practice of affiliate marketing has become increasingly popular in the last decade. As an opportunity for people to leverage…

3 weeks ago

Preventing Package Damage During Shipping Starts at Home

Shipping packages from one side of the U.S. to the other can be a tricky business. All too often, packages…

1 month ago

What Is Automated Marketing?

Marketing is undergoing a revolution thanks to the expansion of the Internet. The amount and ease of access to information…

2 months ago

How To Take Advantage Of Artificial Intelligence Through Tools Designed For It

Today, with the proliferation of technologies aimed at structuring large volumes of data (Big Data) and the development of solutions…

2 months ago

Importance of Video-Marketing in Digital Marketing Strategy

In the past few years, marketing has changed dramatically and nowadays having an online presence is very essential for each…

2 months ago

How To Build Brand Awareness With Inbound Marketing

We begin by defining the term inbound marketing, it focuses on naturally reaching people through relevant content, and if inbound…

3 months ago

Use A Formal Announcement And Set Time To Increase Employee Survey Response Rates

If you need to make some changes in your business - but you are not sure where to start -…

3 months ago

Fundamentals of Digital Marketing

Marketing has evolved since the martinis and cigarettes of the ’60s advertising industry. Today’s marketing is rooted in the digital…

3 months ago