Augmented Reality And Its Potential In Companies

Augmented Reality And Its Potential In Companies

Technology is here to stay and is already being successfully applied in various sectors: augmented reality. This has come a long way in recent years, even positioning itself in companies as a powerful source of innovation. It has already been consolidated due to its advantages as a work or training tool in some cases. Large companies in the United States that have incorporated it in different departments are an excellent example. But what does it bring? Find out below, along with some of its current applications.

How Does Augmented Reality Help Companies

Apart from its most common use for the fun and entertainment of video game lovers, augmented reality reaches other levels. Hand in hand with gamification, its momentum is revolutionizing sectors such as industry, marketing, education, logistics, and business. Remember that this technology offers you superimposed digital information in three-dimensional images and objects that can be very useful in reducing costs.

The virtual elements created and displayed on computer equipment that support them serve many purposes. This immersive technology is so versatile that it is used in business. Sometimes, without the need for significant investments. Because augmented reality requires little infrastructure, proof of this is the applications to play by interacting with that fictional world that mixes with the real one. It is used with higher value machines in so-called intelligent factories, and operators enjoy its benefits.

Augmented reality helps companies by transmitting information and new data that improve the productivity of the worker who uses it; or that they beautifully present something. In the training field, they replicate real scenarios in which the employee can practice their tasks in a very successful simulation. Thus, many more specific utilities could be cited for this tool that helps reduce errors and minimize occupational risks, imagine the final result of products, and even improve logistics.

Success Stories In Your Application

There are already successful cases where augmented reality is applied for employee training tasks in the industrial sector. Some examples are simulators of port and construction cranes or construction machines such as excavators, remote assistance for equipment repair, and even the intelligent system in a virtual environment for use in maintenance tasks.

On the other hand, the advantages of having simulated prototypes with augmented reality have been extended to various sectors dedicated to manufacturing products. Comfortable, simple, and valuable to reduce errors and the costs of producing this object, this method is successfully applied using glasses equipped with this technology. Augmented reality allows us to observe and analyze each piece, step, and detail from start to finish of the production process.

The marketing sector is also working very well to offer the user more impressive 3D content. In addition, such a detailed presentation allows the person to imagine what a product is like.

Likewise, augmented reality is already being applied in the commercial world. When it comes to offering something to someone, you can give an incredible and fascinating image of the characteristics of what you want to sell. It usually uses animations that incorporate storytelling. Or, in e-commerce, for example, virtual fitting rooms that allow the customer to see how an accessory or garment fits are a great solution to speed up the purchase.

Continuing in this line of immersive presentations and with a degree of attractiveness never before achieved, we can look at the use of augmented reality in the communication sector. Perhaps the most widespread case can be seen in the newscasts of several television channels, where superimposed elements, types of vinyl, background extensions, videos on the walls, and other resources that go beyond the audiovisual and manage to give a news item spectacularly appear, without losing the essence of reporting. The presenter moves in that parallel reality and even interacts with it.

Precisely at an informative level, the logistics sector uses this tool for operators to improve their productivity. Thanks to virtual indications on orders, advantages are obtained in storage, transport, and last-mile delivery. Handheld devices, stationary technology, or head-mounted HMDs are helpful.

Possible Applications Of Augmented Reality In The Future

The technological advance of augmented reality in companies is unstoppable, and little by little, it is expanding to more sectors. According to data from Capgemini, China, the United States, and France are the countries that are betting the most on it.

Among its possible future applications, examples could be cited in different sectors: health, architecture, retail, automobile, aviation, navigation, and advertising, among many others. Because its benefits to improve work and save costs are many, apart from other advantages that it offers in a particular way to each type of activity.

In conclusion, seeing that more and more companies implement augmented reality solutions, we can only hope that its potential will continue to grow. What do you think can help your company? Have you ever taken advantage of everything it offers?

Also Read: Integrate Virtual Reality And Augmented Reality Into Your Marketing


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