How To Measure The Digital Reputation Of Your Business
The digital reputation is an article that appeared after the paradigm shift in communication between businesses and customers concept. While in the past, consumers played a passive role in which they were limited to receiving information from companies, today’s opinion is more important than ever. The websites and platforms where information about a company appears are not static places that contain lead but two-way communication platforms.
Places like Google My Business and other review portals have increased the importance of customer reviews. In addition, social networks have generated very dynamic communication channels, which erase all the borders that traditionally existed between companies and clients. The online reputation encompasses these and other talks and has become a crucial factor to be managed by companies of all sizes.
Why Is It Essential To Measure Online Reputation?
Online reputation is defined as the subjective image that a user can build a business based on its information on digital platforms. Therefore, this reputation is built around the content that an organization distributes about itself in various channels. However, it also includes the reactions that other users have to that content (reviews, comments on networks.) and the public conversations between the brand and users.
Today, it is essential that companies take care of this online reputation in two ways.
- On the one hand, they must be present in all internet channels relevant to their sector: from search engines to online directories, social networks, and review portals such as TripAdvisor.
- On the other hand, they must take care of the conversation around their brand generated in the online environment. Therefore, it is about enhancing the visibility and credibility of the business.
The figures testify to the importance of caring for your online reputation:
- 3 out of 4 consumers trust a business more if it has positive reviews.
- 85% of consumers ensure online trust reviews to the same level as if they were personal recommendations.
- 49% of consumers need reviews to the least four stars before buying into an online business.
Tools To Measure Digital Reputation
It is a system-generated by Google that sends notifications when new content is published around the specified keywords (for example, the name of your business). Thus, it is possible to detect reviews or comments about your business posted on blogs or web pages that are not under your control.
A complete tool aimed at monitoring online reputation on various platforms, from review portals to social networks and business directories. Among its possibilities, it offers to generate surveys to collect feedback from users, tools to manage comments and messages on social networks, and instruments to create reports on metrics related to digital reputation.
Yext is not limited to managing digital reputation but also offers services related to SEO and eCommerce optimization. Regarding reputation management, it allows you to monitor online reviews of a business and respond to them from a unified platform, in addition to enhancing the acquisition of reviews from actual customers in an automated way.
SEMrush Brand Monitoring
The well-known SEO tool also provides social listening tools that allow you to discover the brand’s reputation and estimate traffic from mentions.
This social media management platform allows you to monitor brand-related conversations on social media so that that reputation can be inferred.