Top Trends That Brands Will Choose In Social Networks In This 2021
Social networks have become the inseparable companions of many users this year, being the perfect medium to communicate with family members, entertain themselves, discover new products and services, and keep up to date with the latest news. And the fact is that social networks will continue on this good path during the next year, accompanied by the brands that will bet on some trends that HubSpot details on its blog.
Less Is More When It Comes To Posting On Social Media. Brands will stop wasting so much time creating a lot of new content for social media and will focus on spending more time designing content to make it quality and value-added. If brands don’t have anything new and important to share, they just won’t and will post less.
Value Crouched in the content will detract from quality in production. Brands have realized that low-quality content from a production perspective can generate a lot of engagement if attention is paid to the content having value. The creation of content for social networks has changed from “hi-fi” to “lo-fi” in recent months, and the audience has received it with joy.
It is not surprising, since social networks users have suffered in their flesh video calls via Zoom and home filming with their mobile phone. If there is genuine value in content, your output doesn’t necessarily have high-quality gloss.
Conversational marketing will change the tune conversational marketing, which is carried out through messaging on social networks, is expected to change by 2021. Brands will no longer focus on promotions and sales. Rather, they will help the consumer by providing useful information, relevant and educational about theirs.
Products, apart from stimulating the customer’s conversation from a more empathetic point of view. The brand’s humanity will determine its success on social media, so artificial intelligence will remain a good tool as long as it is paired with human interaction.
The video will remain in the foreground The video format continues to be the content that creates the most interactions on social networks. For this reason, networks such as Facebook, Instagram, TikTok, Twitter, and LinkedIn are introducing more and more improvements in video capabilities, which the consumer awaits with great anticipation.