What Is The Relationship Between Digital Transformation And Organizational Culture?
In a changing and increasingly demanding market, digital transformation has become the key to business competitiveness. For this technological change to be completed successfully, the organizational culture must promote innovation within companies. Do you want to know what the relationship between digital transformation and corporate culture is? Don’t miss this post!
Digital Transformation And Organizational Culture
Digital processing requires a change in the organizational culture so that the result thereof is satisfactory. In other words, it needs an environment favorable to technological innovation that allows it to establish itself and thrive. Otherwise, any attempt to make a change like this would not succeed. However, reforming the set of beliefs, values and experiences that define a company, embodied by workers, is one of the most significant challenges of the digital age. In this sense, organizational culture becomes the main difficulty in digitizing.
Barriers In The Digitization Of Organizational Culture
When implementing a digital transformation process, we can find a series of obstacles related to corporate culture:
- Little commitment to the strategy: The lack of action, incoherence and an inappropriate attitude of the leaders towards the digitization plan infects the rest of the organization.
- Lack of vision and leadership: Attempts to digitize corporate culture fail if there are no leaders to induce a change in mindset and values.
- Lack of digital skills: The company members must master technologies that allow them to empathize with the values of digital culture.
- Poor communication: The absence of dialogue and the omission of information mean that important messages do not reach teams correctly.
- Lack of collaborative environments: If there are no spaces where teams can collaborate, it isn’t easy to foster creativity.
- Fear of change: Resistance to change and leaving the comfort zone endangers the digitization of the organizational culture.
Adapt Corporate Culture To Digital Transformation
The first step to adapt the corporate culture to digital transformation goes through the members of the company. Also, spaces should be created where the exchange of ideas and innovation are encouraged. In this way, team leaders will be able to identify gaps and requests from their employees quickly.
This implementation must be done at three different levels:
Managers have to believe in digitization and transmit it to the other members of the company. Subsequently, department heads must endorse the strategy and set an example. They have to promote and control the implementation of new technologies, be aware of developments and measure the results of digital transformation progressively.
The digital transformation must be adapted to the teams’ needs, which must-have tools that allow them to streamline their work. It is necessary to carry out an individual analysis of each department and promote communication between them since each can have very different problems. In this way, the critical points of business and digitization will be deciphered.
Likewise, they must create more dynamic spaces that guarantee improved well-being and performance. For example, collaborative zones can be enabled, which help enhance the work of the departments. People are the most valuable asset of all companies, so they are the basis of any change process. Therefore, leaders have to listen to their concerns, clear doubts and dispel fears to adapt to what a digital transformation process entails: a new mentality.