Tips To Improve The User Experience Of Your Website
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What Is User Experience?
The user experience, also called UX for User experience in English, aims to qualify users’ feelings when discovering an interface. UX design, therefore, consists of thinking and designing your website in such a way as to offer the best user experience to Internet users. The objective is to provide an efficient and transparent customer journey to respond primarily to the customer’s expectations and not of the company. In other words, it’s the customer first.
Improving the user experience of your website will surely bring you results. Getting simplicity and efficiency to Internet users can only benefit your business. By making it easier for them to navigate your site and clearing their way of any obstacles that may be there, you will create a relationship of trust with your customers. If the customer journey and the shopping experience are appreciated, the customer will be more inclined to become attached to your brand and thus be more loyal.
Here Are 5 Tips To Offer The Best User Experience To Your Internet Users.
Create Simple Pages
These must be understandable at a glance. Be careful not to overload your pages with colors, animations and features that are not essential and could ultimately hinder the understanding of the information present on the page. Don’t be afraid of empty spaces. These are not bad things, and on the contrary, it is an excellent way to air your content and let Internet users breathe. At the moment, fashion is for minimalism and simplicity, so don’t complicate your life. Think about understanding first.
Prioritize Your Pages
So that the information you put forward on your website remains logical in the minds of your visitors, consider setting up a hierarchy. Don’t get overwhelmed with too much information. Use different text sizes, color codes or icons to sort your page. Remember to make your titles stand out, mainly when your page contains many elements. If you don’t know how to prioritize your content harmoniously, ask yourself what you want your users to see first and what is only secondary or optional.
Use Calls To Action
I imagine that your goal in creating a website is to attract more customers and convince them to consume your products or services. Your website is therefore used to convert leads, that is to say, to transform simple visitors into customers. For your customers to be able to get in touch with you if you are, they must be guided. For this, you need to set up effective calls to action. They can have several objectives:
- Request a quote.
- Redirect a specific page.
- Download an ebook.
- Make an appointment.
- Subscribe to the newsletter.
Your calls to action can also take different forms: pop-ups, buttons, or even banners. The design and content of these are fundamental. Choose colors that will highlight your call to action while being careful not to attack Internet users. As far as content is concerned, I prefer verbs that will tend to appeal more. Work on the content of your call to action to engage the visitor to click.
Think About The Loading Time Of Each Page
What could be more annoying than a page that takes time to appear when you have a good connection. Today everything is going faster, and we have become impatient. The loading time of a page can influence the behavior of Internet users, even making them leave the website. Here is how you can improve the loading speed of your pages.
First, reduce the size of your images. Reducing the size of your photos does not necessarily mean having poor quality images. There is much software to compress images while maintaining good quality. Then lighten your animations and don’t overdo it. Finally, hosting matters a lot in page loading. Having quality web hosting is important to get your pages to load quickly.
Work On Your Content
We can never repeat it enough, but working content is essential for a website. First of all, well-crafted content will earn you a few places on search engines for SEO issues. But good content is also a user who is satisfied to find what he is looking for, and the content reflects your image and expertise.