Elements That Every eCommerce Site Should Have
Online shopping and online shopping are already an integral part of our lives. The possibility of accessing hundreds of items for sale with many more options, varieties and competitive prices is the key in this type of business. But the rise of these has become a wild race to attract the attention of the potential buyer.
In this article, we will explore the factors and elements that cannot be missing in an eCommerce store to strengthen the link with visitors and turn them into repeat customers. This last concept is especially important and we will consider it for the analysis.
The elements will be listed below according to the level of relevance:
There is no perfect recipe to sell since the factors that come into play are beyond our control. In any case, obtaining as much information as possible is essential in order to correct on the fly and achieve progressively better results.
Data analytics tools allow you to incorporate the information you need to make your customers want to buy from your store again. In this way you can avoid the convergence in sales that imposes a limit to you to sell.
At this point it is important to take as many measures as possible and that these actions are published on your site to clear any doubts. Although cybersecurity is practically an art, it is necessary that you use all the resources at your disposal to protect the personal and financial information of your clients.
The list of computer security resources includes, but is not limited to:
Safe browsing: This is the SSL / TLS security certificate. It allows browsing through the secure browsing protocol (HTTPS). In this way we prevent sensitive data (such as credit card data) from falling into unauthorized hands.
Sensitive data storage: Avoid saving sensitive user information to minimize the impact of a data leak.
Reliable service: Many technical aspects of security are beyond our control, so hiring a reliable web hosting service is one way to ensure that the provider pays attention to every aspect of security.
While the dream of every online marketer is for technology to take care of selling for us, this is not 100% feasible. The technology that makes the web possible gives us a resource to expand the market that our products reach, but it is a practice with many actors involved and many things can get out of control. That’s where you should be to check that everything is going according to plan.
The only way to achieve this is through fluid contact with the visitor or customer, so you can incorporate a chat system or a professional email address to enable this possibility.
A correct design will allow the user to interact with the website and be able to obtain the information they need quickly and legibly. If you fail in this aspect, the user is not likely to become a client, since they will have left your website having lost a sales opportunity.
There are many tools that you can use to create eCommerce sites with the required design. There are CMS systems dedicated to online sales such as Prestashop, Opencart, and Woocommerce, with which you can use predefined templates so as not to err in the key design factors while sacrificing the authenticity that a personalized design gives you.
Some other tools allow you to create a design according to your tastes and type of business, for example, the creators of sites with e-commerce functions and other drag-and-drop systems, which do not require technical knowledge of programming or web layout.
Selling requires a good strategy and presentation of the product. For this it is important that you highlight the characteristics of this and that you have the most complete information possible. The photos from various angles and ways of use are important to convince the visitor that is what you are looking for.
All these elements contribute to central concepts that are directly related to the success of your store. You can use it as a direct reference to measure the potential of your business.
Recurrence: To prevent your site’s sales from converging to a limited number, it’s best to try to get customers to buy on a recurring basis. This avoids the constant overstraining to attract new clients, which eventually runs out.
Trust: The client must give his money with the assurance that it will arrive a few days later. The confidence generated by each element and step in the purchase process is essential for the buyer to be encouraged, otherwise you will be losing a huge sales volume.
Optimization: Never neglect SEO practices. It is here that true competition practices become visible. Remember that a site that is not easily found does not exist for practical purposes.
By keeping these concepts in mind and dedicating yourself to the continuous improvement of your business, you will have a successful sales site. Also, if you implement a novel sales model, you could be a pioneer and be on your way to becoming a sales giant like eBay and Amazon. On the internet, the sky is the limit.