Top Most SEO trends That We Have Seen In 2020
There is less and less left to welcome 2020. And surely you are looking forward to what awaits us in the SEO landscape for this year. Well, take note, because I’m going to tell you where I think the shots will go and what you should do to avoid being left out.
If anything I have been able to corroborate in the last digital marketing conferences in which Google is making many changes lately to advance towards a maximum level of quality in search results. Little by little, we are finding fewer pages with low-quality content in the top positions. Google measures the user experience very well and tries to return the most relevant results so that they continue to trust it.
In reality, the user becomes the benchmark of any digital marketing strategy. It is no longer just about selling a product or service. It is about building customer loyalty and giving feedback to a sales funnel, which should no longer be called a funnel.
Applied to Google, we could say that the results become a “Customer first”, the customer comes first. Put the consumer at the center of all actions, make him the protagonist, and work to make him feel comfortable on our website.
Let’s see The trends we are following in 2020
- Indexing marked by Mobile-First Indexing
Given the incredible growth in the use of smartphones in recent years, Google has decided that the mobile version is the one that should rule when it comes to forming the index and therefore the rankings. Since last March 2018, Google began a process of migration of the mobile-first index, which determines the results according to the relevance that a website tracked by a mobile browser can have. There are no more excuses if your website is not yet responsive, it is time to adapt it.
- The search intention, determining in the ranking
Google’s results have evolved brutally. Now, they try to interpret what exactly we want to look for without having to be explicit. For example, if I write “Winner Liga 2016”, the results do not necessarily have to include those words verbatim, but rather the Google snippet already automatically offers me the answer: “FC Barcelona”. And for this, it is nourished by the user’s response to the results it offers. What most like, is the most correct answer (not the one with more text, more images, or more videos). Hit with the intention of the search when you do your keyword research and you will take the cat to the water.
- Quality content, neither longer nor shorter
If you are one of those who think that a text of 1,200 words is better than one of 300, you are wrong. Google is a much more important quality than quantity, so you should focus your efforts on creating content that is useful and adds value to the user. Do not enroll in a post of 2000 words for good. A 300-word content that answers a simple question is as valid as a mega tutorial that explains something with hair and signs. As we say, the search intention rules. And we cannot forget that on a phone it is not so practical to read a content of 4000 words. That is why podcasts are so successful. It is important to spend time reviewing and laying it out correctly.
- Brand work, more important than ever
One of the most neglected SEO techniques of all is possibly the one that has to do with the brand. Google does a general scan to find out what is being said about you online and what your reputation is. For practical purposes, this translates into two things. On the one hand, more work will have to be done to make the name of our business appear in as many places as possible. On the other, we will have to offer an excellent service, be honest, and become an authority to improve our positioning.
- Voice searches
The appearance of Alexa, Google Home, Siri, Amazon Echo, or Cortana offers us a way to search for information radically different from what we were used to in the past. We no longer write, but speak directly to the device and hope that it is able to understand us. If you are able to adapt your copy, your blog, your information, and your products to this new reality, you will have a long way to go to improve your organic positioning.
- More value at loading speed
The loading time will be essential in any online marketing strategy of 2020, and not only because users can leave your page if it does not appear in less than 2 seconds, but because Google will gradually drop you towards the last positions. My recommendation is to do speed tests and optimize the performance of your website, to give the best possible answer.
- Search Console, a pillar of your strategy
How often do you check the coverage reports of the index offered by the Google tool, Search Console? If you don’t do it frequently, you may be missing a fundamental fact in any SEO strategy: knowing if Google is correctly crawling and indexing your site. Google gives you all the information about what happens and why it happens, take advantage of it.
- Quality links
I could not finish this list without mentioning one of the fundamental pillars of any SEO strategy: quality links. Link building requires time and consistency, but once it begins to bear fruit the results are spectacular. It is true that of all the SEO techniques we have seen, this is perhaps the least innovative, but it is important not to let it fall into oblivion or you will notice how your positioning worsens. You will always need external references to grow the authority of your site.