Artificial Intelligence: Its Importance And Impact On Companies
Before discussing artificial intelligence in companies and its importance, it is necessary to understand what this concept consists of and its fundamentals. This is basic since, in the organizational context, 37% of executives indicate that one of the main challenges of implementing artificial intelligence in companies is that managers still do not understand this type of technology.
What Is Artificial Intelligence
As a discipline, artificial intelligence (AI) consists of a set of technologies and methods that allow the development of computer systems that have these 4 “human” capacities:
- Perceive: The AI makes computers “sense” their environment, extract, process, and analyze the contents surrounding them, such as images, sounds, text, data, etc. To do this, AI usually works in conjunction with Big Data technologies.
- Understand: By processing such content, AI allows data analysis tools to “understand” the meaning of things in a way similar to how a human would. That is, finding patterns, establishing symbiotic relationships, etc.
- Act: After understanding an environment, a situation, or information, AI makes machines have the ability to make decisions and execute actions both in the physical and digital world, autonomously and without human intervention.
- To Learn: Through machine learning or automatic learning, computers can learn on their own on any subject, thus developing an increased capacity for self-reliance and continuous self-improvement.
By combining these four capabilities, artificial intelligence seeks to emulate human beings’ natural intelligence in machines. Hence, the use of artificial intelligence in companies is increasingly widespread. Furthermore, 9 out of 10 companies consider investing in AI as a business opportunity for their company.
The Importance Of Artificial Intelligence In Companies
The importance of artificial intelligence in companies lies mainly in the fact that business and production processes can be optimized at a level unprecedented in history, thanks to it. 89% of companies project that AI will help them optimize their operations, while 74% calculate that AI will attract new customers.
For example, part of the importance of artificial intelligence in companies happens because they can analyze data in real-time, develop products tailored to each buyer, and personalize commercial messages according to their knowledge about each potential customer. Actions like these are what are entirely transforming the shopping experience for different audiences around the world. On the other hand, artificial intelligence in companies is also essential internally, either to boost staff productivity, reduce margins of error or improve decision-making, among other things.
Thanks to all these benefits, 79% of managers consider that they can be much more efficient if they have the support of AI ( Artificial intelligence in the real world – The Economist) and, along the same lines, 84% of companies Organizations believe that they could maintain or develop more significant competitive advantages if they implement artificial intelligence in the company.
Impact Of Artificial Intelligence On Companies
In general terms, the impact of artificial intelligence on companies varies, depending on the sector, the type of AI solution used, the size of the company, or its organizational culture, among other factors. As an example, the following data may be useful to you:
Impact Of Artificial Intelligence On Companies In Terms Of Jobs
If we talk about the impact of artificial intelligence on companies in terms of their workforce, AI has occupied many jobs. Still, it is also estimated that, by 2022, its use will allow the creation of close to 133 million new jobs. This is because repetitive tasks within companies will be performed by machines more and more often.
For example, sectors of automotive and assembly, the financial services, telecommunications, and retail have seen a more significant loss of jobs due to IA’s automation processes. However, on the other hand, more professionals will also be needed for more incredible complex tasks. Similarly, many more specialists in new technologies will be hired. This means that, just as specific jobs will be reducing, others will increase.
Impact Of Artificial Intelligence On Companies In Terms Of Sales And Service
Let’s talk about the impact of artificial intelligence on companies in terms of commercial activity. It is estimated that, by 2025, AI can handle up to 95% of all interactions with customers. This will happen, mainly, through technologies such as chatbots: conversational bots capable of serving consumers in real-time via chat, phone calls, emails, and other channels, with a level of effectiveness such that the user can not distinguish whether you are interacting with a human or a bot.
Along the same lines, artificial intelligence in companies can help their sales departments increase potential customers’ acquisition by more than 50% and reduce their call times between 60 and 70%. Finally, if implemented correctly, artificial intelligence in companies will generate, on average, a 38% increase in their profitability levels by 2035. Therefore, it is highly recommended that you start the digital transformation process of your business today. The sooner you get on the train of new technologies, the sooner you will begin to enjoy all its benefits.